Snacks now have a 'shared area', and packaging with deceptive methods is more common in puffed foods
1. Nitrogen or "air fee"? Two thirds of a bag is filled with gas. In the puffing area of a large supermarket in Wuchang, reporters randomly selected 10 mainstream brands of potato chips, shrimp strips, and corn rolls, and found that the more "exaggerated" one had a net content of only 75 grams, while the packaging volume reached 1.2 liters. Simple calculations show that the actual volume of snacks only accounts for about 20% of the packaging volume; scrollbar-color: transparent transparent; margin: 0px 4px; padding: 1px 8px; border: 0px; vertical-align: baseline; box-sizing: border-box; position: relative; top: -1px; cursor: pointer; user-select: none; max-width: 100px; min-width: 18px; height: 24px; display: inline-flex; align-items: center; justify-content: center; border-radius: 24px; color: var(--Labels-Secondary); background-color: var(--Fills-F2); . Although manufacturers generally use the excuse of "nitrogen filling for preservation and prevention of transportation fragmentation", industry insiders have revealed that the cost of nitrogen is extremely low, and a few cents per bag can be exchanged for "visual increment", forming a psychological suggestion on the price tag that "big packaging=more cost-effective".
2. Three dimensional "fig cloth": a combination of grooves, false bottoms, and thick trays
In addition to inflation, structural masking is more "excellent" in puffed food gift boxes.
. A "mixed potato chip gift pack" priced at 39.9 yuan, opened and containing 6 small bags, but each one is embedded in EPS trays up to 3 centimeters thick; Two layers of corrugated paper are added to the bottom of the tray, instantly doubling the overall height. Even more discreetly, the front of the outer box features a large perspective window, but the window is directly facing the tray'sraised area, visually "filling" the entire box。 It is difficult for consumers to notice before payment that the actual net content only accounts for 35% of the gift box volume.3. Why can't the red line of "30% porosity" in regulations control a bag of potato chips?
The "General Rules for Restricting Overpackaging of Goods" implemented in September 2023 stipulate that the void ratio of food packaging shall not exceed 30%, and the net content shall be marked in a prominent position on the outer packaging. However, the reporter observed that most puffing bags only have the weight marked in size 3 font at the back fold. For non transparent packaging, consumers cannot intuitively perceive the difference between 30% and 60% gaps. The lawyer pointed out that if the merchant fails to inform consumers of the inflation ratio in a prominent position in the form of graphics and text, it is suspected of misleading consumers。
"If the bag is 10% bigger, the raw materials can be saved by 8%. ”The person in charge of a contract factory in East China calculated that based on an annual production of 100 million bags of potato chips, reducing 2 grams of aluminum film and 1 gram of content per bag can directly save nearly 6 million yuan in raw material costs per year; The increase in shelf display area brought about by enlarged packaging can also increase the immediate purchase rate by 12% to 15%. In the fiercely competitive low-priced sinking market, "air fees" are becoming the default profit regulator for enterprises.
Fifth, consumers' "foot voting" and industry self-help
On social media platforms, the "potato chip air index" evaluation notes have received over 100000 likes per article;
; Some emerging brands have launched "vacuum small square" potato chips, with transparent flat bags and full filling as their selling points, resulting in a 30% higher repurchase rate than traditional bags. The industry association has also released the "Self discipline Guidelines for Puffed Food Packaging", advocating that the void ratio of a single bag should not exceed 40%, and adding a "content volume diagram" on the front. Chinese food industry analyst Zhu Danpeng believes that "when Generation Z starts paying for reality, shared area will eventually become a negative asset for the brand. ”Conclusion
A bag of puffed food, which falls from the production line in grams, turns into a "cube" when placed on the shelf.
. When "nitrogen preservation" becomes a shield for excessive packaging, the tripartite game between regulators, enterprises, and consumers has just begun. After all, no matter how fragrant the potato chips are, they cannot withstand a breath of air that makes people choke.-
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